How this microfinance firm is empowering women entrepreneurs in rural India with an app
With nearly 70% population living in rural parts of the country and many who migrated to urban centres too facing huge pay disparity, there is little empowerment of those hailing from the interiors of the country.
Apart from the digital divide, another problem that grapples women in rural parts of the country is with regard to literacy and restriction of movements.
India’s fifth National Family Health Survey, which captured the data during the period of 2019 and 2020, hinted at a wide digital divide in the country. While the initial editions of the survey, being conducted since 1990s, focused on factors like infant & child mortality, maternal & child health, family planning and the quality of services, the 2020 survey for the first time furnished details about percentage of men and women who have used the internet. As per the findings of the nationwide survey, lack of digital literacy is leaving large segments of rural women behind as the rest of the country goes online.